Goal : Enhance ‘东风风神’ brand awareness, display S30/H30 product performance, increase the number of people who reach the dealer and enhance sales.
Solutions:1.By offline activity ‘五大洲的自驾征服之旅’, reveal product performance,东风 take opportunity ’World cup 2010, prolocutor, the world expo to enhance brand awareness;2.Set online community to let users taking online activity and collect sales lead by(亲身参与机会、微博秒杀、游戏、1元团购、好友组团购车等形式);3.On transmission section, all activity process cooperated with Sohu,163.com and Youku to spread activity information(全程报道专题,新闻焦点推荐、记者随车报道、视频直播、微博专题及活动推荐、车手博客推荐、广告支持等)。
Result: Total on-line number reached 340 thousand during the activity ,the number of people who take 1 yuan purchase : 122472
