Goal ： Enhance ‘东风风神’ brand awareness, display S30/H30 product performance, increase the number of people who reach the dealer and enhance sales.

Solutions：1.By offline activity ‘五大洲的自驾征服之旅’， reveal product performance，东风 take opportunity ’World cup 2010, prolocutor, the world expo to enhance brand awareness；2.Set online community to let users taking online activity and collect sales lead by（亲身参与机会、微博秒杀、游戏、1元团购、好友组团购车等形式）；3.On transmission section, all activity process cooperated with Sohu,163.com and Youku to spread activity information（全程报道专题，新闻焦点推荐、记者随车报道、视频直播、微博专题及活动推荐、车手博客推荐、广告支持等）。

Result： Total on-line number reached 340 thousand during the activity ,the number of people who take 1 yuan purchase : 122472